The industry-leading group, Wedding & Event Heroes, held its 4th Annual “Hero” Event called #CabanaBoss on May 15, 2017, at Terranea Resort in Rancho Palos Verdes, Calif.
Our group, Wedding & Event Heroes, believes in sharing best-in-class ideas about how to work together, plan and create a perfect event with our vendor colleagues.
A Leadership Summit by the Pool
This year’s theme was the #CabanaBoss Leadership Summit. Members shared our experiences and expertise in regard to being a leader of our own organizations in a panel format.
As business owners, we have employees and contractors to keep motivated, educated and enthusiastic. As leaders, we need the same inspiration and we shared how we accomplish these feats for ourselves and our workers.
We were fortunate to hold our event next to the ocean at the Cielo Point Pool. Our live music vendor, Alistair Tober of The VIPs Entertainment, placed musicians and a live singer in the pool to float around and perform wonderful live songs during our networking and brunch hour.
We created a sign for the hashtag #CabanaBoss out of Galax leaves to make it an easy way for our guests to blog and post about the day. In addition to the greenery sign, we made a number of orange and yellow tropical-themed florals for the poolside cocktail and coffee tables. We attached wooden letters to a frame and then added Galax leaves to create a botanical hashtag!
It was a perfect spring day on the coast overlooking the Pacific Ocean and we were delighted to be part of a wonderful group of vendors presenting to a top notch group of wedding planners and catering managers from Los Angeles and Orange County.
Guests network during brunch hour at #cabanaboss
Guests enjoy eating a scrumptious brunch provided by Terranea while networking. Photo by Miki & Sonja Photography. Flowers by Flower Duet.
Gabby Norton of Cause We Can Events chats with Jackie Hanson from Design Visage
Gabby Norton of Cause We Can Events, right, chats with Jackie Hanson from Design Visage at #CabanaBoss. Photo by Miki & Sonja Photography.
Eggs Benedict in a jar
Eggs Benedict in a easy to eat from mason jar. It was as good as it looks! Photo by Miki & Sonja Photography.
Casey and Kit talk to guests at #cabanaboss
Casey (at left) and Kit (right) talk to guests at our event for wedding and event industry planners at Terranea. Photo by Miki & Sonja Photography.
During the brunch, our guests dined on delicious food prepared by Terranea’s excellent chef and catering staff. My favorite was a version of Eggs Benedict in a clear class you could eat with a spoon!
Servers were passing a champagne cocktail and creating fresh mozzarella served with heirloom tomatoes and served with artisanal sea salt made from the ocean just below the resort.
For the Leadership Summit, we held three panel discussions where we answered questions that are often posed to leaders in today’s digital age.
Kit speaks about the importance of an up-to-date website during the Branding panel at #CabanaBoss on May 15, 2017. Photo by Miki & Sonja Photography.
You, The Leader
The first panel discussion covered what “You, The Leader” needs to keep you motivated, guide you on how to motivate others and how to keep the work/life balance as a business owner.
Amy Berman of Vanilla Bake Shop, spoke about how Winston Churchill’s quotes inspire her.
KC Campbell of VOX DJs, spoke about the conferences he attends to make sure he is executing the best practices for the DJ industry and Meg Walker of Made by Meg, spoke about how she balances work and home life so she can be an effective leader.
Guests at Terranea listen to #CabanaBoss panels
Guests at the Leadership Summit event on May 15, 2017, at Terranea listen to our panelists.
Branding in the Digital Age
Kit Wertz of Flower Duet spoke about the importance of maintaining a good website for your business and that over 70% of consumers access a website from mobile devices. Websites need to look great and work well on all types of mobile devices or consumers will take their business somewhere else. Casey and Kit founded Flower Duet in 1999 as a part-time weekend business when we still worked in IT jobs. Kit’s extensive background in eCommerce and interactive marketing with an expertise in search gave a presentation on how to get people to land on their websites to find their services.
Lisa Oler from Smile Lounge Photo Booth spoke about the best way to use social media for your business. She expressed how important it is to be genuine and real when promoting yourself as a brand as well as consistent in when to post.
Laura Clausen of Dish Wish has a background in branding and talked about the necessity to evolve your brand. As your company grows, it’s important to keep adjusting your brand to reflect the clients you want to attract for your business.
Vox Djs was on hand to MC the event and provide entry music for each panelist. Photo by Miki & Sonja Photography.
The third panel covered topics on how to keep your workers and contractors happy. Jackie Hanson of Design Visage talked about an annual trip her designers are treated to as a reward for meeting goals in the year.
Jeremy Berman of Vanilla Bake Shop spoke about how to keep everyone excited to come to work daily and treat people well and with respect. Leora Mauck of Copper Will Paper Studio talked about incentives for workers that were in the form of gift cards for work that is exceptional to help keep her employees motivated.
Gifts for guests of #CabanaBoss
Each guest went home with lots of information on how to be a good leader and a lot of cabana-themed gifts to kick off a successful summer season. Photo by Miki & Sonja Photography.
Learn more about our #WEHEROES members and their wedding & event businesses:
- Jennifer Messerli – Terranea Resort
- Meg Hall – Made by Meg
- Ida Gardner – Ida Gardner Events
- KC Campbell – Vox DJs
- Jackie Hanson – Design Visage
- Miki & Sonja Rakicevic – Miki & Sonja Photography
- Casey Schwartz & Kit Wertz – Flower Duet
- Leora Mauck – Copper Willow Studios
- Lisa Oler – Smile Lounge Photo Booth
- Alistair Tober – The VIPs Entertainment Inc.
- Amy and Jeremy Berman – Vanilla Bake Shop
- Laura Clausen – Dish Wish
Resource List for Leadership Summit 2017 #CabanaBoss
Terrenea Resort – The Wedding and Event Heroes
Panel 1 – You, The Leader
Amy Berman – Vanilla Bake Shop
Panel 2 – Branding
Kit Wertz – Flower Duet
- Google Analytics – google.com/analytics
- Search Engine (SEO) Myth Busting – searchenginewatch.com
- Freelance SEO Writers – UpWork.com or Elance.com
- Website Builders with SEO Tools – WIX.com or WEEBLY.com
Lisa Oler – Smile Lounge Photo Booth
- Photoshop Express for Mobile – available in the App Store and Google Play
- Ripl – available in the App Store and Google Play
- Camera+ – only available in the App Store
- Font Candy – only available in the App Store
- Litely – only available in the App Store
- Photo Editor by Aviary – available in the App Store and Google Play
- Word Swag – available in the App Store and Google Play
Panel 3 – The Tribe
Jeremy Berman – Vanilla Bake Shop
- Emotional Intelligence – Daniel Goldman
- Harvard Business Review – March-April 2000 Issue – “Leadership That Gets Results”
Book – Ida Gardner Events
- How to Win Friends and Influence People in the Digital Age by Dale Carnegie